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Jan 28

The Us Athletic Apparel Market Offer Huge Potential

The bend of the consumers towards the use of athletic apparels such as athletic jackets, t-shirts, pullovers and sweat shirts as a smart outdoor casual wear certainly showcases the underlying potential of the market in the present and in the near future. During the period 2005-2007, the per capita consumer expenditure on athletic apparel in the US has showcased a mixed performance over the years. The per capita expenditure on athletic apparel in 2006 declined by 3.8%.
The Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 that more than ~ million people in the US participated in jogging and running, to stay healthy and lead an active lifestyle.
The athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and the discount stores gained popularity as the preferred medium for the purchase of athletic footwear. In 2010, sporting goods stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.
NIKE is the largest athletic footwear marketer in the US with around ~% contribution of the total revenue of the US athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the top 5 players such as NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers such as Asics and several other domestic and niche footwear marketers.
The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the population of the US. The women segment will continue to dominate the future athletic footwear purchases in the US along with an increasing preference towards fitness and sports activities. The personal spending on the athletic footwear is projected to grow at an expected 5 year CAGR 4.5% to USD ~ million by 2015.
Key Topics Covered in the Report:
The market size of the US Athletic Apparel and Footwear industry on the basis of personal consumption expenditure and per capita expenditure, 2005-2010
Market segmentation of the US athletic apparel and footwear industry by gender and product category, 2010
Recent trends and developments in the industry
SWOT analysis of the US athletic apparel and footwear industry
Market share of the major athletic apparel and footwear players operating in the US, 2010
Company profiles of leading players in athletic and fashion apparel
Future outlook and projections of the personal consumption expenditure on athletic apparel and footwear, 2011-2015
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